Marketing Automation
Automate marketing processes quickly and flexibly
Why you need marketing automation
You can use a marketing automation tool to handle integrated, multi-level campaigns at the click of a button. Each customer interaction along the customer journey is managed centrally across all channels. Digitized and automated processes collect and analyze all customer data. Planned activities are launched across all touch points in a customized way – from the first e-mail to the report.
Qualysoft supports you in your efforts to establish a successful marketing automation system – from the needs analysis and implementing the right marketing automation tool through to training.
Integration into your existing tool landscape
Marketing automation is so much more than just an e-mail marketing tool. Having the right marketing automation tool helps you efficiently generate leads, follow user engagement along the customer journey, as well as find and work on future potential customers. To make best use of all these functions, it needs to be integrated into your existing tool landscape and linked especially to Marketing and CRM.
Qualysoft helps you find a marketing automation tool that is perfectly tailored to your needs and that can be optimally linked to your CRM system, enabling your team to automatically access all customer information in real time, personalize each and every step of the customer journey, and attract leads with targeted content.
If you need more information, get our Cheklist: Marketing Automation made easy.
Marketing automation assessment
We have the tailored solution for you
From independent advice on the right tool for you to its implementation – Qualysoft is a one-stop-shop for all your needs. Within the scope of our marketing automation assessment, our experts will come to you and help you define your needs and goals, as well as successfully implement the system.
- We determine your status quo using a professional process analysis.
- All stakeholders are brought together around one table – decision-makers and key users work out their needs.
- Together, they will define the goals of having a new e-mail marketing tool.
If necessary, Qualysoft will help you choose the right tool and support you during the implementation and training process.
360° customer profile
Draw up a detailed customer overview in order to design a personalized way of addressing each customer. Keep track of changing customer needs and reconcile these with the right product or service.
Lead management
Identify the best channels for generating leads, rate the hottest leads and focus on these. Analyze your lead conversion pipeline and improve your marketing activities at every phase of the lead life cycle.
Campaign management
Design, manage and rate omnichannel marketing campaigns of any kind and complexity. Rate the efficiency and optimize your campaigns using the Creatio analysis tools.
